3 media insights from louis c.k.

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In a recent NY Magazine interview, comedian Louis C.K. riffed on lessons learned from creating and then distributing his own TV show Horace and Pete. Read the full article here. Enjoy 3 takeaways below.

1. On the value of re-framing your perspective of digital influence:The click-bait is such a lucrative piece of business that no one is leaving it alone. That’s one of the reasons I did Horace and Pete the way I did. The idea was that if I don’t let it get sucked up in the click-bait, will people spread it on their own. I was more excited to have it spread from the Twitter accounts of people with 400 followers instead of the people with 400,000.”

2. On the importance of being a brand but also having a point-of-view: “If you need your public profile to be all positive, you’re sick in the head. I do the work I do, and what happens next I can’t look after. So my thing is that I try to speak to the work whenever I can. Just to the work and not to my life.”

3. On a maturing relationship with digital media: “Boredom is a big word. Boredom is depression in some cases; maybe it’s ennui, whatever that means. When you take a thing like the internet out of your life, so many things come up as you go through your day. You go, Wow, I spent an awful lot of time doing useless shit on the internet.  I’d rather not know what happened all day in the news is the other thing. I read the physical New York Times in the morning and then I pick up the Post at some point. And I watch TV and listen to the radio.”

 

In conversation with Louis C.K., from NY Magazine: link.

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